CULTURAL DEVELOPMENT

Quantum Edge services are devoted to facilitating corporate unity. We develop a company's capacity to help its communities-of-interest talk to each other and to create a caring, high-performing culture that is flexible to change.

A start up president in telecommunications was about to enter a volatile urban market against a competitor with a substantial head start. His leadership team declared they would build the most complex cellular system to date in half the time ever attempted. Knowing this pace could be dangerous, the team also declared for a culture that would nurture people's spirits and shepherd their families.

Quantum Edge was invited to coach the leader and his executive team. The principles of Aikido, the martial art of peaceful reconciliation, were made integral to the company's core values from the beginning. As a result, intuitive leadership, strategic flexibility, relational harmony and the practice of inner mastery became key skills for the executive circle and all the employees.

The whole industry was shocked when the team met their extraordinary build-out deadline. They shocked their competitor as well when, using Aikido as a marketing strategy, they captured untapped distribution channels and opened their doors with 70% of marketshare. And not a family was lost.

The articulation of a company's culture is essential in clarifying its identity and thus ensuring its ability to master change. As a living system, the company thrives through a network of healthy relationships with its environment. Ultimately, it is this dynamic set of relationships with the company's employees, customers, owners, and community that defines its culture.

The cultural covenant answers these questions: Who are we? What is our mission, our vision? What are our values and principles? What is our learning contract? And, how will we measure our behavior regarding these agreements?

The challenge is, how consciously, how intentionally can this inevitable process be guided? Ideally, representatives of a whole organization and its surrounding ecology participate in an ongoing community dialogue that consciously creates and periodically revitalizes the company's cultural covenant.

Whoever participates in the cultural development of an organization or attempts to lead it, will need to bring a global view of this whole "system of systems" and its needs to their deliberations.


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